Empowering HNI with a Seamless Digital Transformation: In the highly competitive field of corporate training and learning and development

Introduction

When HNI partnered with us, their website faced significant performance issues that were hindering their online visibility and
lead generation. From technical glitches to SEO oversights, their digital presence needed a comprehensive overhaul. They
needed a strategic partner to not only fix these existing problems but also to build a foundation for sustainable organic
growth. Their primary goal was to improve website performance, increase organic traffic, and ultimately drive more leads.

The Challenge

We knew this wouldn’t be a quick fix. HNI operates in the highly competitive field of corporate training and learning and development. To
succeed, we needed to address both the technical and strategic aspects of their online presence. By combining technical SEO expertise,
meticulous website optimization, and strategic content enhancements, we helped them achieve remarkable results. Within seven months,
HNI experienced a 70% surge in organic users, a 22.2% improvement in average keyword position, and a 32% increase in click-through
rate-significantly boosting their online performance.

The Process

1

Addressed plugin conflicts

eliminated duplicated content, and removed nearly 50% toxic backlinks
2

Set up Google Analytics

and Google Search Console to track website performance and identify areas for improvement.
3

Resolved sitemap

issues and improved website indexing to ensure search engines could properly crawl and understand the site.
4

Optimized meta tags

and targeted relevant keywords to improve search visibility.
5

Optimized existing website

content and conducted thorough competitor research to identify content gaps and opportunities.
6

Secured high-quality backlinks

to increase website authority and drive more targeted traffic.

The Result

Full Autonomy, Future Readiness, and Elevated User Experience:

Our work with HNI required a multifaceted approach, starting with a deep dive into the website’s technical infrastructure. We tackled numerous critical issues, including plugin conflicts that were affecting website speed, duplicated content that was confusing search engines, and a high volume of toxic backlinks that were harming their search rankings. By removing these harmful links and implementing proper redirects, we started to improve their backlink profile.

We also configured Google Analytics and Google Search Console, providing essential data for tracking website performance
and identifying areas for improvement. Sitemap issues were resolved, and indexing was optimized, ensuring search engines could effectively crawl and index the website’s content.

On the SEO front, we implemented on-page optimization best practices, focusing on optimizing meta tags and targeting relevant keywords based on thorough industry and competitor research. This ensured that HNI’s website content aligned with what their target audience was searching for. We also improved the existing content on the website by optimizing it with relevant keywords and better structuring. Finally, we implemented a strategic backlinking strategy, focusing on acquiring high-quality backlinks from reputable sources within the corporate training and learning and development industry. This helped boost HNI’s domain authority and drive more targeted traffic to their website. With a 70% increase in organic users, a 22.2% improvement in average keyword position, and a32% increase in click-through rate, we are proud to have helped HNI significantly improve their online presence and achieve substantial organic growth in just seven months.